Ta Kasitipradit

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	<title>Ta Kasitipradit</title>
	<link>https://takasiti.com</link>
	<description>Ta Kasitipradit</description>
	<pubDate>Thu, 19 Dec 2024 16:18:05 +0000</pubDate>
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		<title>Work</title>
				
		<link>https://takasiti.com/Work</link>

		<pubDate>Tue, 27 Nov 2018 05:01:54 +0000</pubDate>

		<dc:creator>Ta Kasitipradit</dc:creator>

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		<title>Sakara Life</title>
				
		<link>https://takasiti.com/Sakara-Life</link>

		<pubDate>Thu, 19 Dec 2024 16:18:05 +0000</pubDate>

		<dc:creator>Ta Kasitipradit</dc:creator>

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Sakara LifeNew York 2022–Present


	Over two years, I created original graphics and motion assets that elevated brand storytelling across video content, websites, social media, and email campaigns. Collaborating closely with the marketing team, I transformed market insights into compelling visuals, designing paid advertising campaigns that increased audience reach, engagement, and conversions. Working under the leadership of Chief Brand Officer Rebecca Sollinger and Creative Directors Lianna Tarantin and Tiffany Davis, I was part of a dynamic team that shaped the visual identity of our brand, driving its growth and resonance in the market.Chief Brand Officer: Rebecca SollingerCreative Directors: Lianna Tarantin + Tiffany Davis Creative Operations Manager: McKenna CottamDesign Manager: Sami Albert Designer: Ta Kasitipradit


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	=
	
    
	Designed packaging for the newly launched 'The Metabolism Latte,' featured at Erewhon, aligning with the product's brand identity. Supported the launch with a cohesive digital paid ad campaign and visually striking wheatpasting posters, enhancing street-level visibility and generating buzz for the product.


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	Designed a digital 'Nutritional Pillar' guidebook to complement client purchases in Sakara's nutritional program. It demystifies the logic behind our meal program, offering clients clear insights and enhancing transparency to build trust and engagement with the brand.


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	Expanded Sakara's visual language by designing custom iconography, building upon the foundation established by Brand Studio and Design Director Lotta Nieminen. These icons enhance brand consistency and storytelling, providing a cohesive and recognizable visual system for Sakara Life.&#38;nbsp;


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	Designed packaging and cart visuals for Sakara's 'Cool Down. Glow Up' popsicle cart pop-up in New York's East Village, creating a vibrant and cohesive on-site brand experience. To amplify event promotion, I developed motion graphics for Instagram Stories and an animated digital e-invite to drive excitement.&#38;nbsp;


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	Led the creation and implementation of Sakara's email design templates, establishing a cohesive and scalable framework for all email communications. Collaborated closely with the marketing team to translate strategic goals into visually engaging and effective email designs. I ensured each email aligned with brand standards and optimized user engagement before handing off to marketing for distribution. 
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		<title>Nuan Tong Farm</title>
				
		<link>https://takasiti.com/Nuan-Tong-Farm</link>

		<pubDate>Mon, 20 Jun 2022 10:21:14 +0000</pubDate>

		<dc:creator>Ta Kasitipradit</dc:creator>

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		<description>
	

Nuantong FarmChiang Mai 2023

	
Nuan Tong is a smart organic farm that uses modern technology to elevate local agricultural wisdom and produce great tasting greens. I paired a deep emerald and a bright green with playful custom font for a fresh and welcoming feel. This custom Thai font is inspired by seeds, sprouts and the growth in plants. It is based on Lyno Walt san serif. The font’s rounded edges further enhances its organic nature. The bold typography is the most significant part of the visual language for Nuan Tong Farm. 


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&#38;nbsp;
    
    
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	&#60;img width="1041" height="1201" width_o="1041" height_o="1201" data-src="https://freight.cargo.site/t/original/i/cf3a388b0ea2d186c705cb0f60b1f45b0ef934f749d6f8a41635ed9b5362d1de/Nuantong-Farm-13.png" data-mid="145865497" border="0"  src="https://freight.cargo.site/w/1000/i/cf3a388b0ea2d186c705cb0f60b1f45b0ef934f749d6f8a41635ed9b5362d1de/Nuantong-Farm-13.png" /&#62;
&#60;img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e493c5a265ca409f96c2bbebc79035f47771e074500c1a1d6ffd380836a2234a/ginger.jpg" data-mid="151490267" border="0"  src="https://freight.cargo.site/w/1000/i/e493c5a265ca409f96c2bbebc79035f47771e074500c1a1d6ffd380836a2234a/ginger.jpg" /&#62;&#60;img width="2134" height="1201" width_o="2134" height_o="1201" data-src="https://freight.cargo.site/t/original/i/41c5720b4c4471d562efb50251bcded456462d69c4e5a7e61b4533b5ff840f74/Nuantong-Farm-16.png" data-mid="145865424" border="0"  src="https://freight.cargo.site/w/1000/i/41c5720b4c4471d562efb50251bcded456462d69c4e5a7e61b4533b5ff840f74/Nuantong-Farm-16.png" /&#62;&#60;img width="2134" height="1201" width_o="2134" height_o="1201" data-src="https://freight.cargo.site/t/original/i/1834c4726befc0970ef3504347df843e764e216a6d22c6aaf51434c516f29e89/test-05.png" data-mid="145865241" border="0"  src="https://freight.cargo.site/w/1000/i/1834c4726befc0970ef3504347df843e764e216a6d22c6aaf51434c516f29e89/test-05.png" /&#62;&#60;img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ece89761d218ad3ef5a8d071d3a409a0f3040121f76efab6316a279dd5feeb5f/mural.png" data-mid="145865318" border="0"  src="https://freight.cargo.site/w/1000/i/ece89761d218ad3ef5a8d071d3a409a0f3040121f76efab6316a279dd5feeb5f/mural.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Yaboi Hanoi</title>
				
		<link>https://takasiti.com/Yaboi-Hanoi</link>

		<pubDate>Sun, 15 Dec 2024 05:53:24 +0000</pubDate>

		<dc:creator>Ta Kasitipradit</dc:creator>

		<guid isPermaLink="true">https://takasiti.com/Yaboi-Hanoi</guid>

		<description>


YaboihanoiShang Hai 2024

	
Hanoi Hantrakul is a Thai senior AI research scientist at TikTok and a composer based in Shanghai. He blends Thai classical music with electronic sounds using cutting-edge technology that he developed himself. His branding serves two primary goals: first, to capture and balance Hanoi’s research-driven work with his dual life as a musician; and second, to explore how far traditional Thai motifs can be pushed while maintaining respect for their roots.

The expressive visual language I created centers around custom Thai typography that is dynamic and unconventional. Rather than adhering to gridded, traditional Thai letterforms, I designed a wordmark that reflects Hanoi’s curious yet intentional character. For the color palette, I drew inspiration from the rich textures of Thai silk, incorporating a muted blue tone paired with a brighter, tech-inspired RGB green for highlights. Additionally, I developed and implemented a social media content strategy to help establish Yaboihanoi’s online presence, ensuring the visual identity aligns with his artistic and professional persona. 
︎︎︎
 website︎︎︎
instagram
Hfsd


ff
	&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/028c043a178744b3dbcf1a407e591af22b48733d96710f1b688ea95fb9130181/9-16.gif" data-mid="223782306" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/028c043a178744b3dbcf1a407e591af22b48733d96710f1b688ea95fb9130181/9-16.gif" /&#62;
	&#60;img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/fbde50f3f1edcee776e690f393b61888521674fd45d020d8fca0265a4a37de3f/16-9.gif" data-mid="223782307" border="0" data-scale="65" src="https://freight.cargo.site/w/800/i/fbde50f3f1edcee776e690f393b61888521674fd45d020d8fca0265a4a37de3f/16-9.gif" /&#62;
	

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bec0575316a0eb1be09e972e1ae4dee64823bf90432081e630a7f5cb20d8e7ec/Frame-310.png" data-mid="223375254" border="0"  src="https://freight.cargo.site/w/1000/i/bec0575316a0eb1be09e972e1ae4dee64823bf90432081e630a7f5cb20d8e7ec/Frame-310.png" /&#62;


	&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2cf4a55c8308f783191a9765bcb20de00107e0cbc7d13f2ce1a8c4c958504a1a/Frame-309.png" data-mid="223375255" border="0"  src="https://freight.cargo.site/w/960/i/2cf4a55c8308f783191a9765bcb20de00107e0cbc7d13f2ce1a8c4c958504a1a/Frame-309.png" /&#62;
    

	&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bcd25d6fb9d7758c58359ebb7ab5e360cd33de4c169a539b922813b59e3368c6/Frame-311.png" data-mid="223375258" border="0"  src="https://freight.cargo.site/w/960/i/bcd25d6fb9d7758c58359ebb7ab5e360cd33de4c169a539b922813b59e3368c6/Frame-311.png" /&#62;&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a1db15e3cf6f7e06f31f716e907edc247c0e828620bf6a81a725329199d0a40/Frame-308.png" data-mid="223567938" border="0"  src="https://freight.cargo.site/w/960/i/0a1db15e3cf6f7e06f31f716e907edc247c0e828620bf6a81a725329199d0a40/Frame-308.png" /&#62;
   

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95f2d37d0a61c944e813766f9b07607771e7ad104d635e1de8e472533af5477b/Frame-316.png" data-mid="223375265" border="0"  src="https://freight.cargo.site/w/1000/i/95f2d37d0a61c944e813766f9b07607771e7ad104d635e1de8e472533af5477b/Frame-316.png" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce994b5f2989f38e8892e7423b1c932ce553b2e2d4c42431070b66ed2a8fb9f4/Frame-327.png" data-mid="223375266" border="0"  src="https://freight.cargo.site/w/1000/i/ce994b5f2989f38e8892e7423b1c932ce553b2e2d4c42431070b66ed2a8fb9f4/Frame-327.png" /&#62;


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/452fbc8d9e8da43cbf5e0a3e5c6239526d34300762f489294b10d79f73c4a976/Frame-342.png" data-mid="223568453" border="0"  src="https://freight.cargo.site/w/1000/i/452fbc8d9e8da43cbf5e0a3e5c6239526d34300762f489294b10d79f73c4a976/Frame-342.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Unfolding Kafka Festival</title>
				
		<link>https://takasiti.com/Unfolding-Kafka-Festival</link>

		<pubDate>Sun, 25 Sep 2022 08:52:47 +0000</pubDate>

		<dc:creator>Ta Kasitipradit</dc:creator>

		<guid isPermaLink="true">https://takasiti.com/Unfolding-Kafka-Festival</guid>

		<description>
	&#60;img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a074a09c9076d0a2bcbbcb974a47cecb9ea77980ee801f00b0cae43a379a238a/kafka-02.jpg" data-mid="153995810" border="0"  src="https://freight.cargo.site/w/1000/i/a074a09c9076d0a2bcbbcb974a47cecb9ea77980ee801f00b0cae43a379a238a/kafka-02.jpg" /&#62; 


Unfolding Kafka FestivalBKK 2022

	 is a biennial platform for outstanding international artistic exchanges that enrich contemporary arts in Thailand. The grotesque universe of Franz Kafka blurs the line between human and non-human by allowing us to reflect on the otherness through humanized creatures. The 4th edition of the festival brings together international artists from multifaceted backgrounds to share their diverse approaches to conceptual creation.&#38;nbsp;
Designed and curated the event’s editorial collaterals. To minimize printing cost, I’ve designed the festival programme in a newspaper scale that can also act as posters and a press release. In order to reflect the experimental nature of Kafka, each page has a different layout and a typographical treatment. It is structured, yet playful.&#38;nbsp;


	&#60;img width="2134" height="1200" width_o="2134" height_o="1200" data-src="https://freight.cargo.site/t/original/i/139ab253bfdd57bbf602779cd4489bf77ce1c110896632372ed1020e045ba7f5/kafka-03.jpg" data-mid="153995814" border="0"  src="https://freight.cargo.site/w/1000/i/139ab253bfdd57bbf602779cd4489bf77ce1c110896632372ed1020e045ba7f5/kafka-03.jpg" /&#62;&#60;img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8f2fcf7752b31ce7b92c9665f39158d3d47370496cc777f7d47d687786ac4bff/kafka-04.jpg" data-mid="153995839" border="0"  src="https://freight.cargo.site/w/1000/i/8f2fcf7752b31ce7b92c9665f39158d3d47370496cc777f7d47d687786ac4bff/kafka-04.jpg" /&#62;&#60;img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/26ca1c59ff93596e89f9dce02e97e926db7c173841131f0a8040477846d78791/kafka-07.jpg" data-mid="153996450" border="0"  src="https://freight.cargo.site/w/1000/i/26ca1c59ff93596e89f9dce02e97e926db7c173841131f0a8040477846d78791/kafka-07.jpg" /&#62;

	&#60;img width="1040" height="1200" width_o="1040" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1181aefeb3795686dd8792df10d843dafb8c59552b40f36312f0c50a2d06a21e/Scene-3.jpg" data-mid="153995841" border="0"  src="https://freight.cargo.site/w/1000/i/1181aefeb3795686dd8792df10d843dafb8c59552b40f36312f0c50a2d06a21e/Scene-3.jpg" /&#62;
	&#60;img width="1040" height="1200" width_o="1040" height_o="1200" data-src="https://freight.cargo.site/t/original/i/15054cdb79f63907d1136423366689e7c4e919f4b637a2466ae98028e6b78cd6/Scene-4.jpg" data-mid="153995845" border="0"  src="https://freight.cargo.site/w/1000/i/15054cdb79f63907d1136423366689e7c4e919f4b637a2466ae98028e6b78cd6/Scene-4.jpg" /&#62;
&#60;img width="2134" height="1200" width_o="2134" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b807fa1e449b4ea2c2203ed787e08e4cbc4713b76509c5e44c26051390569e90/kafka-05.jpg" data-mid="153996302" border="0"  src="https://freight.cargo.site/w/1000/i/b807fa1e449b4ea2c2203ed787e08e4cbc4713b76509c5e44c26051390569e90/kafka-05.jpg" /&#62;&#60;img width="2134" height="1200" width_o="2134" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f5a44a4fe586e1b002c3099a2fde512c62c0b84fce7896b0de55099b5a7bfb88/Scene-2-copy.jpg" data-mid="153995850" border="0"  src="https://freight.cargo.site/w/1000/i/f5a44a4fe586e1b002c3099a2fde512c62c0b84fce7896b0de55099b5a7bfb88/Scene-2-copy.jpg" /&#62;&#60;img width="2134" height="1200" width_o="2134" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a758843a2c8eeb1aa3383201c5161cf5b2bef1be64cbfa185a345966c897685e/kafka-06.jpg" data-mid="153996447" border="0"  src="https://freight.cargo.site/w/1000/i/a758843a2c8eeb1aa3383201c5161cf5b2bef1be64cbfa185a345966c897685e/kafka-06.jpg" /&#62;&#60;img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1f9720926d2cb3e0ccc572c01577412bd4390bed5d8507a9d5b67ea66adb0027/kafka-01.jpg" data-mid="153995836" border="0"  src="https://freight.cargo.site/w/1000/i/1f9720926d2cb3e0ccc572c01577412bd4390bed5d8507a9d5b67ea66adb0027/kafka-01.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Thaipface</title>
				
		<link>https://takasiti.com/Thaipface</link>

		<pubDate>Mon, 20 Apr 2020 04:56:04 +0000</pubDate>

		<dc:creator>Ta Kasitipradit</dc:creator>

		<guid isPermaLink="true">https://takasiti.com/Thaipface</guid>

		<description>
	&#60;img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a4bdc0decae3b55605f48963f496b77e641135961b0588cf5e9799f27724605d/thaipface01.jpg" data-mid="147412281" border="0"  src="https://freight.cargo.site/w/1000/i/a4bdc0decae3b55605f48963f496b77e641135961b0588cf5e9799f27724605d/thaipface01.jpg" /&#62;


Thaipface
NYC &#38;amp; Chiang Mai 2022

	
Through typographic form and motion design, Thaipface is a virtual sketchbook run by seven overseas Thai creatives exploring their relationship with the motherland through the lens of design. The name Thaipface reflects this collective’s light hearted attitude towards Thai typography; it is a play on words between Thai and Typeface.
 A key aspect of the project is decoding and encoding feelings and attitudes of a character in addition to their literal meaning. Thaipface liberally celebrates type as image. For example, ฃ, read as Kor-Kuad directly translates to “a bottle.” To the team, the letter itself, however, connotes a hidden sense of defiance. As a solution, they drew ฃ with rounded edges and a self-assured curved body. When in motion, the letter blurs into tiny sharp pixelated squares. This design is then used to open up a conversation about Thailand’s censorship law. 
@thaipface for more


Thaipface Phase 01Unlike the Roman alphabet, each Thai character connotes a distinctive meaning, from a chicken (ก, which is the first letter, it is read as kor kai, kai meaning chicken) to a man-eating giant (ย, read as yor yak, yak meaning giant). In phase one, Thaipface celebrates this very uniqueness by reimagining each letterform (44 letters in total) based on their essence in today’s context.


	&#60;img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/426454437b590d355327028d6b2b5822f192382357d0465077acfa8ec487eaca/gorgai.gif" data-mid="147414586" border="0"  src="https://freight.cargo.site/w/400/i/426454437b590d355327028d6b2b5822f192382357d0465077acfa8ec487eaca/gorgai.gif" /&#62;&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/9027b1e3e4a03efc0be49ad9e140f678cdf3891a9f9977dc031297548e956983/sala.gif" data-mid="147417360" border="0"  src="https://freight.cargo.site/w/450/i/9027b1e3e4a03efc0be49ad9e140f678cdf3891a9f9977dc031297548e956983/sala.gif" /&#62;&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/980107197a860bbd64fbcdb1d89ad93649e9666ea443fa97610a5029cd205b19/chang.gif" data-mid="147418237" border="0"  src="https://freight.cargo.site/w/450/i/980107197a860bbd64fbcdb1d89ad93649e9666ea443fa97610a5029cd205b19/chang.gif" /&#62;
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	&#60;img width="3358" height="2100" width_o="3358" height_o="2100" data-src="https://freight.cargo.site/t/original/i/6b010a3ea7b549ee73a1aa39e51b320bbe45b8f9d5bfc07f86ae7fb58f396c5f/Screen-Shot-2019-12-16-at-8.18.26-PM.png" data-mid="67656739" border="0"  src="https://freight.cargo.site/w/1000/i/6b010a3ea7b549ee73a1aa39e51b320bbe45b8f9d5bfc07f86ae7fb58f396c5f/Screen-Shot-2019-12-16-at-8.18.26-PM.png" /&#62;
 
 
	&#60;img width="800" height="500" width_o="800" height_o="500" data-src="https://freight.cargo.site/t/original/i/04a7e403b3247da36a5bdc2ad5a284413a0eb5babd3452111bfab29b2c97cc5d/egg.gif" data-mid="67717365" border="0"  src="https://freight.cargo.site/w/800/i/04a7e403b3247da36a5bdc2ad5a284413a0eb5babd3452111bfab29b2c97cc5d/egg.gif" /&#62;


Thaipface Phase 02Reimaging the local tongue, the puns and the swear words based on their essence in today’s cultural climate.


&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/28ecd3d89cdb6f72dfa3edba18bbe81d82ed52371003ae75730335dd5bed7c64/_1.gif" data-mid="147420401" border="0"  src="https://freight.cargo.site/w/450/i/28ecd3d89cdb6f72dfa3edba18bbe81d82ed52371003ae75730335dd5bed7c64/_1.gif" /&#62;&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/1740fcad498d5e263edb328b1176a1f32ffa8bf5cd67aac4e39389b8fad5480a/suak_1.gif" data-mid="147420371" border="0"  src="https://freight.cargo.site/w/450/i/1740fcad498d5e263edb328b1176a1f32ffa8bf5cd67aac4e39389b8fad5480a/suak_1.gif" /&#62;&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/ffa77f3ab37d7581f294b3cfd1c9f9fe50917064426c86d30d49b9fc18fdc0f0/_2.gif" data-mid="147420437" border="0"  src="https://freight.cargo.site/w/450/i/ffa77f3ab37d7581f294b3cfd1c9f9fe50917064426c86d30d49b9fc18fdc0f0/_2.gif" /&#62;

	&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/25e38bd0d955d28a13e53aeca16a0827a00e353cebd77108bb9a36e859d9f8d7/Comp-1_1.gif" data-mid="147420390" border="0"  src="https://freight.cargo.site/w/450/i/25e38bd0d955d28a13e53aeca16a0827a00e353cebd77108bb9a36e859d9f8d7/Comp-1_1.gif" /&#62;&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/bf1205045cc9a49ec50263565891fbac2f6a8c8115573e0500edfd6c89ce08b6/hate_1.gif" data-mid="147420398" border="0"  src="https://freight.cargo.site/w/450/i/bf1205045cc9a49ec50263565891fbac2f6a8c8115573e0500edfd6c89ce08b6/hate_1.gif" /&#62;&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/9c024a22566f8c0cb7f8a5b4a414c35a67b28a98f99e0ce70f33054f07ece1c7/_1.gif" data-mid="147420406" border="0"  src="https://freight.cargo.site/w/450/i/9c024a22566f8c0cb7f8a5b4a414c35a67b28a98f99e0ce70f33054f07ece1c7/_1.gif" /&#62;
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	&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/f3fc7e2619ddce13c3a348c9ba5d98c77a40b9b7b7be3819328361797ab8ce6c/dok.gif" data-mid="147420397" border="0"  src="https://freight.cargo.site/w/450/i/f3fc7e2619ddce13c3a348c9ba5d98c77a40b9b7b7be3819328361797ab8ce6c/dok.gif" /&#62;&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/fcdd2d0de79c2c334eca0dcc848dab0563b04b4feb6b317423a0f40b726f7094/.gif" data-mid="147420433" border="0"  src="https://freight.cargo.site/w/450/i/fcdd2d0de79c2c334eca0dcc848dab0563b04b4feb6b317423a0f40b726f7094/.gif" /&#62;&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/fae691a1736dc8f9920ee05d677c41b254a80cb6cab531ddd85d5f2f17469191/Comp-2-mp4-Comp-1_1.gif" data-mid="147420396" border="0"  src="https://freight.cargo.site/w/450/i/fae691a1736dc8f9920ee05d677c41b254a80cb6cab531ddd85d5f2f17469191/Comp-2-mp4-Comp-1_1.gif" /&#62;

   
Commissioned: Yai NinYAI NIN is a documentary short film about Ninlawan Pinyo, a Thai businesswoman whose success making naem (pork sausage) propelled her family to America.&#38;nbsp;We partnered with Yai Nin to create a series of animated type explorations of the Thai language in their film. 

More info at www.yainindoc.com/thaipface

    
 We partnered with Thaipface
	&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/f37be61d508d160ddc084e8ce57f7ce0ea0216a7e9af940b20d72e5d7dc43c8a/.gif" data-mid="147422320" border="0"  src="https://freight.cargo.site/w/450/i/f37be61d508d160ddc084e8ce57f7ce0ea0216a7e9af940b20d72e5d7dc43c8a/.gif" /&#62;&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/d758a892263868486365dcd95175a052dfc1981b64c158a2a21b63cecc4faec8/.gif" data-mid="147421655" border="0"  src="https://freight.cargo.site/w/450/i/d758a892263868486365dcd95175a052dfc1981b64c158a2a21b63cecc4faec8/.gif" /&#62;&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/ac19b7232caf67a0db8303f867d3c1a88ecbdee619884357ce13b2b3a8512660/bg-3.gif" data-mid="147421619" border="0"  src="https://freight.cargo.site/w/450/i/ac19b7232caf67a0db8303f867d3c1a88ecbdee619884357ce13b2b3a8512660/bg-3.gif" /&#62;
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Chiang Mai Design Week 2020
Thaipface hosted their very first typography based design exhibition with Chiang Mai Design Week starting from the 5th of December to the 13th at the Greenies and Co building. The event included a gallery opening reception on Sunday the 6th with catering and drinks from Nuan Tong, The Charm of Thai Cuisine and a live performance from DJ Siam. The exhibition’s main goal is to celebrate Thai alphabet as much as honoring playfulness as design tools.


&#60;img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/202a301834e6bc282ba92b2951b409d0b0b68cbbe849825a523f7d3409903c0c/thaipface08.jpg" data-mid="147425281" border="0"  src="https://freight.cargo.site/w/1000/i/202a301834e6bc282ba92b2951b409d0b0b68cbbe849825a523f7d3409903c0c/thaipface08.jpg" /&#62;

 
&#60;img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7aa0c7cbc56feacbc2f1bd83fd359832e4a188815bd87f28f916289161aec910/thaipface05.jpg" data-mid="147425469" border="0"  src="https://freight.cargo.site/w/1000/i/7aa0c7cbc56feacbc2f1bd83fd359832e4a188815bd87f28f916289161aec910/thaipface05.jpg" /&#62;

	&#60;img width="1040" height="1200" width_o="1040" height_o="1200" data-src="https://freight.cargo.site/t/original/i/42206566afd176e734c9c48e8551142260602e16d8008e879b3cccfe766317d5/thaipface02.jpg" data-mid="147425474" border="0"  src="https://freight.cargo.site/w/1000/i/42206566afd176e734c9c48e8551142260602e16d8008e879b3cccfe766317d5/thaipface02.jpg" /&#62;&#60;img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e2411d54b2086961645718b75babeb6d8a51a1daf7786440c5b0ed48d5097edb/thaipface04.jpg" data-mid="147425519" border="0"  src="https://freight.cargo.site/w/1000/i/e2411d54b2086961645718b75babeb6d8a51a1daf7786440c5b0ed48d5097edb/thaipface04.jpg" /&#62;
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&#60;img width="2133" height="1200" width_o="2133" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5e84a03fc8ad8ba09759306859da67a3e6472bc4ec3425bd302ad52ac26c4a4b/thaipface07.jpg" data-mid="147425522" border="0"  src="https://freight.cargo.site/w/1000/i/5e84a03fc8ad8ba09759306859da67a3e6472bc4ec3425bd302ad52ac26c4a4b/thaipface07.jpg" /&#62;
   
	
Commissioned: Where I’m Coming FromWhere I’m Coming From is a month-long digital programme dedicated to languages that are present and spoken by migrant communities in the UK. The programme aims to open up conversations around the exclusivity of language in accessing the production and consumption of arts and culture, alongside considering the wider cultural presence of underrepresented artists and groups in international art debates. www.inventoryplatform.org
ชาติ ศาสน์ กษัตริย์In this forever connected world of the web, ideas, symbols, and identity transcend borders. Will ชาติ ศาสน์ กษัตริย์ still hold the same meaning and power as it once had? Does it need to? Should everyone be a nationalist? Who and what are we trying to fight against for national security?

Thailand’s national flag comprises five horizontal stripes in red, white, and blue. The red stripes symbolize our bid to maintain independence; the nation. The white stands for purity and Buddhism; our moral code. Blue is for HM the King; our heart. Though these definitions were taught to us in school, the true comprehension of the meanings only comes when experienced and in context.

Our flag may stand for nation-religion-king in definition, but in today’s open world, their connotations are forever interactive, dynamic and decentralized in meanings. Growing up, what have you been told about your nation, religion and king?&#38;nbsp;


	&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/e4a5e84961f6533959e3bbfb872386c4b29c6c090296b3429f69aa72fd3437d5/01-nation.gif" data-mid="147423262" border="0"  src="https://freight.cargo.site/w/600/i/e4a5e84961f6533959e3bbfb872386c4b29c6c090296b3429f69aa72fd3437d5/01-nation.gif" /&#62;
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	&#60;img width="1125" height="1112" width_o="1125" height_o="1112" data-src="https://freight.cargo.site/t/original/i/ac19d12e08d9636918f31938e712727a2b66de457f72cddd2e3ca0bf5a3f3770/IMG_8231.jpg" data-mid="147423377" border="0"  src="https://freight.cargo.site/w/1000/i/ac19d12e08d9636918f31938e712727a2b66de457f72cddd2e3ca0bf5a3f3770/IMG_8231.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>What Happy Looks Like</title>
				
		<link>https://takasiti.com/What-Happy-Looks-Like</link>

		<pubDate>Tue, 27 Nov 2018 05:01:53 +0000</pubDate>

		<dc:creator>Ta Kasitipradit</dc:creator>

		<guid isPermaLink="true">https://takasiti.com/What-Happy-Looks-Like</guid>

		<description>
	 
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What Happy Looks LikeNYC 2020

	Sunrise pink, baby animals, cotton candy and an ice-cream cone covered in rainbow sprinkles, these are some of the things that will always cheer me up. Now as a Buddhist, I was often urged to find happiness from within — through mindfulness and meditation. I have lived by and appreciated these teachings as far as I can remember, but as a graphic designer, I couldn’t help to wonder if I can also access happiness from outside in? Inspired by Ingrid Fetell Lee’s Aesthetic of Joy, I believe that happiness is a renewable spectrum of positive emotions and it takes a courageously active state of mind to perceive our daily world as a reservoir of positive graphics. We have a whole world of happiness around us and I whole-heartedly believe that we can access it through tangible design attributes. Such as, repetition (100 confetti will always be happier than 1 confetto), symmetry, vibrant color, dynamic and playful shape, and expansive white space. So here we are now. You are looking at a thesis project that brings to life these happy aesthetics into poster designs. I’m respectfully arguing that if you follow these aesthetics, whatever you design will look and feel happy! I hope that it will spark some joy into your life as much as it did to mine.


	&#60;img width="2400" height="1625" width_o="2400" height_o="1625" data-src="https://freight.cargo.site/t/original/i/2a69276cb7b4cd68bb8c16df8858f6f3a81f7fa2ac0c25310c03988d768d8c69/happy-website-4.jpg" data-mid="41286626" border="0"  src="https://freight.cargo.site/w/1000/i/2a69276cb7b4cd68bb8c16df8858f6f3a81f7fa2ac0c25310c03988d768d8c69/happy-website-4.jpg" /&#62;&#60;img width="2400" height="1461" width_o="2400" height_o="1461" data-src="https://freight.cargo.site/t/original/i/9b31d6c218249b90aa77bae560569b07eb62fd5c741ed66dd358d613adf289a5/book-website.gif" data-mid="41288295" border="0"  src="https://freight.cargo.site/w/1000/i/9b31d6c218249b90aa77bae560569b07eb62fd5c741ed66dd358d613adf289a5/book-website.gif" /&#62;&#60;img width="2400" height="1625" width_o="2400" height_o="1625" data-src="https://freight.cargo.site/t/original/i/ef9395769fc43e4ecb2f43cfce8caf97cf1b31f94d26765e43a73e85126d9e7e/happy-website-1.jpg" data-mid="41286630" border="0"  src="https://freight.cargo.site/w/1000/i/ef9395769fc43e4ecb2f43cfce8caf97cf1b31f94d26765e43a73e85126d9e7e/happy-website-1.jpg" /&#62;
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	</item>
		
		
	<item>
		<title>Farmers &#38; Co.</title>
				
		<link>https://takasiti.com/Farmers-Co</link>

		<pubDate>Thu, 07 Jul 2022 10:10:30 +0000</pubDate>

		<dc:creator>Ta Kasitipradit</dc:creator>

		<guid isPermaLink="true">https://takasiti.com/Farmers-Co</guid>

		<description>
	
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Farmers &#38;amp; Co.Chiang Mai 2022

	
Farmers &#38;amp; Co. is a conscious community of independent farmers, mindful gourmands, and concerned individuals across northern Thailand that aims to support sustainable and regenerative agriculture, promote the sourcing of locally-grown produce, and empower the people behind the products. They came to me for a redesign of their farm-to-store goodness. Pairing hand drawn ink illustration with a cursive Bickham Script, an elegant Caslon and New Gothic for a graceful and dreamy feel. The pastel color palette is a direct homage to the farm’s charming landscape.


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